jamesmerrittbaker

Thoughts about everything

Just for something different

I am interrupting the silence to post one more blog entry. It is an entirely pointless post, however I am bound by duty, and pressure from my oldest daughter, to post one more thing.

I need to introduce a “thought for the day”.

But not today.

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Fat Popcorn

I read a great story today in Made to Stick by brothers Chip and Dan Heath. Art Silverman was a scientist with the Center for Science in the Public Interest (CSPI) and he needed to get the message out that movie popcorn contained 37 grams of fat. Why is that a bad thing? The average daily allowance of fat in the adult diet is no more than 20 grams of fat – so the popcorn was almost double that. But these are dry numbers. He needed a way to make the number “stick”.

The book explains:

“The CSPI called a press conference on September 27, 1992. Here’s the message it presented: “A medium sized ‘butter’ popcorn at a typical neighbourhood movie theatre contains more artery-clogging fat than a bacon-and-eggs breakfast, a Big Mac and fried for lunch, and a steak dinner with all the trimming – combined”.

That’s one way to make your message stick. Strong visual image, placed well within the average person’s experience.

Dud weather predictions 1

I am so tired of the cataclysmic alarmism surrounding global warming. I am going to start my own little archive of what people have been saying over the years and how wrong they have proven to be.

Here’s several dozen in one article on the subject from No Tricks Zone.

Post Two!

Next I try to insert a link: Let’s see how that goes.

My local rag

Seems like that worked ok.

It’s pretty easy actually.

 

And so it begins

This blog isn’t really going anywhere yet. It is more of a trial run to see what the site can do, and see how it can be improved. Quite honestly, I don’t have anything to post on yet.

But when I do, watch out!